Hailing from Imara Daima, Nairobi, Rodricg Koech will get to experience an all-expenses-paid trip to watch West Ham United take on Arsenal live in London: a once-in-a-lifetime dream prize.
He’ll also get to indulge in spa treatments and visit some tourist spots while he’s there. The promotion also included prizes for the top ten customers on Golden Goal’s leader board, including a Samsung S5 Smartphone.
The mechanics of the promotion were simple enough to get a healthy competition going, with many changes in the top position on the leader board from week to week throughout the promotion’s two-month run.
All customers had to do was bet a minimum of KSh100 at least once a week on the weekly Jackpot games. The winner, Rodricg, managed to accumulate the most correct Jackpot game predictions by the end of January 2016.
Customers could even opt-in at any point within the two months, making the competition anyone’s game.
Rodricg’s rise to the top of the leader board was, however, quite unpredictable. It took five weeks for him to reach seventh place, and seven weeks to reach second place, with a marked increase in betting with each week.
As the competition progressed, Betway noticed a spike in betting on the Jackpot games altogether, with customers becoming more and more active in an effort to get their names onto the leader board.
With the popularity and success of Golden Goal, Betway is firmly set in bringing its customers more interesting and interactive promotions with massive, life-changing prizes.