Kenya Breweries has launched a national consumer promotion dubbed Imarisha Maisha na Senator Keg Reloaded which aims to reward and uplift lives of customers.
According to Jane Karuku KBL brand manager Senator Keg is a strong brand which has provided employment to many people promoting the economy.
Karuku says the brand aims to play a role in President Uhuru Kenyatta’s Big Four Agenda of manufacturing and health as it a safe drinking brewed beer.
The promotion will reward over 150 consumers with TVS motorbikes, cash prizes and airtime.
According to Joel Kamau head of emerging business at KBL the promotion will run for three months and that a customer needs to buy a two 500ml mugs and send the number on the scratch card to send it through the promotional number