Safaricom has launched an online taxi app known as Little Cabs to rival the now popular American online taxi company Uber.
Little Cabs is meant to offer a cheaper and a more friendly service to customers. It is also reported to have enlisted over 750 taxi drivers to use its services.
Customers of Little Cabs will be able to pay for the services via Mpesa or Mastercard.
The Little Cabs app was developed by the telco in partnership with financial solutions software provider Craft Silicon.
Clients will be able to pay for cab fare using Mpesa or Visa and MasterCard branded bank cards.
Safaricom says it is developing the app further to enable clients to pay the fare using their subscriber loyalty reward, Bonga Points.