Telecommunication giant Safaricom on Thursday announced a six-month partnership with Kenyan hip hop artist Nonini as one of their creative brand ambassadors.
Nonini will now steer Safricom’s creative campaigns using his image and music.
“I appreciate this chance to work with Safaricom and also look forward to learning more about the work Safaricom Foundation does. I am very passionate about Corporate Social Responsibility, and as part of the partnership I hope to participate in as many activities as I can,”said Nonini during the partnership signing
During the signing, Safaricom’s acting Director, Consumer Business Charles Kare said they settled on Nonini because of his passion for music and arts.
“We settled on this partnership with Nonini because he is a pioneer of new-age Kenyan music popularly known as Genge, is passionate about artistes’ rights through his involvement with PRISK and other organizations that fight for artistes’ rights. His passion for helping those in need goes in line with our brand spirit of Twaweza and we look forward to working with him on various projects” he said
Nonini will use his six month partnership to educate his fellow artistes on monetizing their songs and creative endeavors by registering and joining SKIZA and how they should check on their income.