Betway Kenya announced the renewal of its successful partnership with former Kenyan professional footballer and national team captain Dennis Oliech on Tuesday 28th Feb 2017.
After signing his first brand ambassador contract last year with the betting company, the former Harambee Stars striker has renewed his commitment to the betting firm for another period of one year. This means the contract will be ending in February 2018.
As a brand champion, Oliech will continue supporting Betway in its initiatives around sports development in Kenya as well as help in fostering strong and loyal relationships between the brand and its customers.
“It is a pleasure to have the opportunity to work with a leading provider of first-class entertainment across sports betting. This deal gives me the opportunity to pass on my knowledge, as well as skills in football, to new talent across the country,” said Oliech.
Last year, Betway sponsored Oliech to attend a professional coaching workshop in South Africa.
While announcing that the training opportunity was the first among many that it has lined up for him, Betway Kenya Country Manager Wanja Gikonyo added that the company was looking to give its brand ambassador the groundwork for future in coaching.
Among other support given to Oliech are social development, technical skills, age training and the organisational skills necessary to run football tournaments.
Soon after the workshop, Oliech was involved in the development and roll-out of one of the biggest football talent search initiatives in the country that culminated in two upcoming footballers.
The campaign saw them win a trip to West Ham United in the United Kingdom (UK) for a ‘West Ham United Experience’. The two head to the UK on Friday 3rd of March.
Dubbed ‘Betway Talent Search’, the initiate saw over 1,000 aspiring footballers from across the country test their skills under the watchful eyes of local and international scouts.
It was organised by Betway in collaboration with Mathare United Football Club and West Ham United.
Betway Kenya is implementing such programs and engaging stars of Dennis Oliech’s caliber as its contribution to spurring development of football and sports in Kenya.