East Africa Breweries Limited (EABL) is set to launch a campaign that will see Guinness consumers get rewarded for their ambitions and drive to succeed.
According to Guinness’ Brand Manager Linda Obado, the campaign dubbed “The ticket to Greatness” which is set to kick off this week, will see the brand roll out an experience reaching out to their customers by in-bar and radio activations.
Over the next ten weeks Guinness consumers will get a chance to participate and win cash prices ranging from Kshs5,000 to Kshs10,000 towards fulfilling their ambitions.
The Guinness team will visit selected outlets and anyone spotted drinking Guinness will get an instant ticket which they can either scratch to redeem instant prizes or write their ambition to enter a draw for a chance to win cash prizes.
AUTHOR: MARY KINYANJUI
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we r tired of corrupt practises in kenya,if guinness is so willing 2 drag us back to the dark days pliz consult traffic police..am in a klub in embakasi,i learn my fave stout is runnin a promo am given a tiko n thn afta am waitin 4 t draw 2b done only 4 it to b anatha michael njoroge thing!only ths tym is guinness,if u hv run-out of promo ideas consult b4 buryin our pride (guinness) in anatha anglo leasin syndcate!!ths promo z a disaster,i jus learnt it 2dy bt its a disappointment!!market t brand don bury it wit ua own officers..we r nt tht cheap 2b taken 4 a ride,w r royal 2 one of your costly stouts!!