In February 2008 the Ghetto Radio Foundation set up a radio operation in Nairobi, Kenya. The station transmits on 89.5FM to the wider area of Nairobi and has become one of the country’s most popular youth stations.
Ghetto Radio primary target was Nairobi’s Eastlands, an area known for its ghetto and slum neighbourhoods. Prior to Ghetto Radio’s establishment, the area had been ignored by commercial media. Eastlands’ inhabitants, who make up 60% of the capital’s population, now have a major outlet through Ghetto Radio.
Ghetto Radio is a community station, realised on a commercial revenue basis; the business operations are sustained entirely by advertising. As the major stakeholders [government and commercial industry] have begun to realise that media operations in marginalised urban areas can be beneficial in all sorts of ways, they have started to support Ghetto Radio and invest in it from a commercial perspective.
The station runs on an urban music format, copyright of the Ghetto Radio Foundation, and available for franchising to other media operations across Africa. Criteria for expansion into new markets are:
- Urban area
- There is an urge for attention on marginalised areas and audiences
- There are commercial opportunities for such a radio format
- The infrastructure for the lease of a license and frequency in such areas exists
- Potential pool of talented staff
Ghetto Radio’s format has been recognised as unique: focussing on marginalised urban areas, using a mix of street language, local culture and urban music, and a street-level journalistic approach. Ghetto Radio is managed and staffed by a young crew from ghetto areas, all of who understand the codes and responsibilities of a street-credible and reliable operation.
Ghetto Radio benefits greatly from the use of social media. The interaction with its audience via mobile messages and Facebook updates links private opinion to social issues.
Ghetto Radio is also involved in a number of social events during the year, an expression of its desire to truly contribute to the community via media and social activities.
GHETTO RADIO LINKS
Live stream: http://www.thisisafrica.me/radioplayer/live/ghettoradio
Tel . +254 733 443 886
020 269 1900
Iphone app: http://itunes.apple.com/us/app/this-is-africa-african-hit/id442897850?mt=8
DOWNLOAD THE BROCHURE
Read more about Ghetto Radio and download the brochure (PDF-format, 500 Kb).